Also that month, Peter Moore, former president of Sega of America, joined Microsoft. That month, Microsoft held an event for 400 developers in Bellevue, Washington to recruit support for the system. In February 2003, planning for the Xenon software platform began, and was headed by Microsoft's Vice President J Allard. Known during development as Xbox Next, Xenon, Xbox 2, Xbox FS or NextBox, the Xbox 360 was conceived in early 2003. On August 17, 2023, Microsoft announced that on July 29, 2024, the Xbox 360 game marketplace will stop offering new purchases and Microsoft Movies & TV app will no longer function (the console will still be able to download previously purchased content, run it, and enter multiplayer sessions). On April 20, 2016, Microsoft announced that it would end the production of new Xbox 360 hardware, although the company will continue to support the platform. The Xbox 360's successor, the Xbox One, was released on November 22, 2013. Although not the best-selling console of its generation, the Xbox 360 was deemed by TechRadar to be the most influential through its emphasis on digital media distribution and multiplayer gaming on Xbox Live. Xbox 360 is the ninth-highest-selling home video game console in history, and the highest-selling console made by an American company. Microsoft released two redesigned models of the console: the Xbox 360 S in 2010, and the Xbox 360 E in 2013. The earliest versions of the console suffered from a high failure rate, indicated by the so-called " Red Ring of Death", necessitating an extension of the device's warranty period. Launched worldwide across 2005–2006, the Xbox 360 was initially in short supply in many regions, including North America and Europe. The release of these additional services and peripherals helped the Xbox brand grow from gaming-only to encompassing all multimedia, turning it into a hub for living-room computing entertainment. Several peripherals have been released, including wireless controllers, expanded hard drive storage, and the Kinect motion sensing camera. In addition to online multimedia features, it allows users to stream media from local PCs. Available in free and subscription-based varieties, Xbox Live allows users to: play games online download games (through Xbox Live Arcade) and game demos purchase and stream music, television programs, and films through the Xbox Music and Xbox Video portals and access third-party content services through media streaming applications. The Xbox 360 features an online service, Xbox Live, which was expanded from its previous iteration on the original Xbox and received regular updates during the console's lifetime. It was officially unveiled on MTV on May 12, 2005, with detailed launch and game information announced later that month at the 2005 Electronic Entertainment Expo (E3). It competed with Sony's PlayStation 3 and Nintendo's Wii as part of the seventh generation of video game consoles. As the successor to the original Xbox, it is the second console in the Xbox series. The Xbox 360 is a home video game console developed by Microsoft. Selected Xbox games (requires hard drive and the latest update) Kinect Adventures! (24 million as pack-in game for Kinect)
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